Knowing what happens on your church website is important. To do that effectively you must have analytics set up on your church website.

But, as we’ve found, only a small percentage of churches actually have analytics set up on their website.

In fact, only 33% of churches have an analytics tracking code set up on their website. - Research from a MonkDev white paper, set to release next week.

Beyond just having analytics, you need to understand the key metrics to measure.

AJ Fenlason, MonkDev’s Content Strategist, recently sat down with Dave Shrein, from the Church Marketing Sucks Podcast, to discuss this topic.

You can listen to their conversation here:

Wondering How Analytics Can Help Your Church?

Here’s what Rachel Eastvold at Hope Church shared with us.

“Our church has a new senior pastor, and we had been talking about developing a set of metrics for several of our communication channels, the main one being the website. I dove into our Google analytics, but was pretty overwhelmed by the amount of data that was available to me. That's when I came across Monk Development's "How to Improve Your Church Website by Using Analytics" free eBook. It helped us see we needed to update our website to a responsive design.

The number of people accessing our website via tablets and mobile devices has been continually increasing, as well as the number of people bouncing away from our website via tablets and mobile devices. I already knew we needed to move to a responsive design, but this booklet gave me the data to confirm it.”

Download Your Free Analytics eBook