What gets measured gets managed. According to the 2011 Social Media Eﬀectiveness Study, the majority of churches surveyed did not (1) track engagement data, (2) identify or research their potential online audience, or (3) set up free website analytics systems like Google Analytics. In fact, most churches simply ignored powerful online data points. We believe churches are overlooking these data points at their own peril. Online measurements can be tracked, evaluated, understood, acted upon to help churches create a website which attracts, engages, and develops their community. This ebook will show the top !ve metrics churches should be tracking and evaluating to produce a more effective website.
IN THE FOLLOWING PAGES you’ll find website statistics every church should be tracking and evaluating. We have based these fiindings after evaluating dozens of church website analytics.
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