Recent studies from Arbitron are proving what many may have already imagined to be true when it comes to the popularity of the Internet. For those ages 12-44, the Internet has become the most important medium. If you were to ask individuals from this group which they would rather give up — TV or Internet — the majority would choose TV.

Our findings at Monk Development support this trend, not just in popular culture, but also when it comes to churches. In our research, 61% of respondents we surveyed said the church website was “somewhat to very important” in their decision to attend their current church...

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