Twitter is in the process of transitioning people to new profiles. So you might have seen this message.

This is great news for churches who are using twitter. The new profile has features that will benefit the work you’re doing. We thought we’d share 4 reasons churches are going to love the new twitter profile.tweet this

1. A Larger Custom Header Image

Church creatives are going to love the extra 614,800 pixels with the new design. Churches will be able to tell a more compelling story. While you might be tempted to throw your next event or sermon series in this new space, consider these options.

• Highlight your church's unique vision and values
• Show people what it’s like to be a part of your church
• Be invitational, invite visitors to church

Your social media channels are more than just ad space for your church. The new image size is 1500px by 500px. Get creative, we’d love to see how you’re using the new image space.

2. You Can Now Post Multiple Photos To A Tweet

People love photos, they have higher engagement than just text. Now you can post multiple photos to a tweet. According to twitter you can now add up to 4 photos. This is great way to share photos from any event. Bonus, you can also now tag up to 10 people per post. Consider using this to engage with people who attend events.

On a side note: make sure to get permission first.

3. Pin Post To The Top Of Your Feed

Facebook has been able to do this for a while, but it will probably be more effective on twitter. Why? Two reasons:

1. Twitter is more open than Facebook, people might stumble upon your feed from various places either through search, hashtag, retweet or a mention. If they want to find out more about you, they will check out your twitter profile. Why not share a pre-picked message that highlights something you find important.
2. Twitter moves at a faster pace. Tweets, if not seen right away, will be buried never to be seen again. If you have an important message that you want to communicate, pin it to the top of your profile. Doing so will increase the likelihood that more people will see it.

Again think strategically about what you’re going to pin. Use content that will engage your followers and intrigue new visitors.

4. More Appealing Way To See Your Followers And The People They Are Following

Your church is using social media to connect with people, right? Now you can see who those people are and learn more about them. It’s also a great way for new visitors to see who attends your church. They’ll be able to get a sense of the community that gathers at your church.

Bonus Reason To Love: Favorite Feed

As a bonus you can now see anyone’s favorite tweets. Use this to see the type of content your followers like. Gain insight that you can then use to create more compelling content.

Let Us Know How It Goes

Once you make the transition, let us know using either @monkdev or the hashtag #monkdev. We want to see how your church is using these changes to broaden your reach and engage your community online.

Related Resource

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