Search Engine Optimization
Can people find you when they search online?
Jupiter Research states that 82% of online shoppers know exactly what they want when they log onto the Internet and almost half of online shoppers use search engines to find vendors. Research indicates that the majority of searches end within the first two pages of results, therefore prominent placement on major search engines is critically important.
Successful Search Engine Optimization (SEO) design allows our client's website a top ranking on internet searches. This results in increased visits from self-qualified prospects who are looking for what your company has to offer.
SEO has become a buzz word thrown around by web developers who offer simple doorway, meta data or other technical approaches that bring little return for the investment. Monk Development takes a strategic approach which begins by understanding your company's business and designing the site from the ground up with these in mind. The SEO isn't added into the site but a natural part of the speech which helps position the website as an authority in their targeted keywords.
Monk Development's SEO Services include:
Keyword Engineering - Working with/in conjunction with your marketing team, a list of keywords important to marketing your products and services is developed. Through a process of analyzing your Website traffic, industry terminology and consumer search behavior, Monk Development will develop a definitive keyword list appropriate to your company's existing marketing strategy. We seek to define the actual language prospects use to search for solutions in your market sector. Final keyword recommendations will be based on market demand for keywords and the probability of your company ranking well within the search terms.
Competitive Analysis - Monk Development will conduct a comprehensive competitive analysis, for given keywords and phrases across your top competitors and top search engines. We will analyze competitive strategies (including source code, link strategies, and copy) to help your company to surpass your competitors' efforts.
Strategy Implementation - Should you choose to outsource, Monk Development can implement your Search Engine Optimization program. We have a team of designers, copywriters, software engineers, Web developers, and link acquisition experts to implement any program or portions of any program.
Program Acceleration and Management - Monk Development provides its clients with ongoing strategy and tactical support to assure that its clients are a rank above the competition. Our monthly competitive analysis provide a measure of the overall effectiveness of our work. Our Search Marketing Analytics Services help you track your successes. Because search engines are always changing the algorithm by which they determine a Website's importance, and because competition only gets savvier, it is critical for a SEO project to maintain a competitive edge.
What are examples of what NOT to do? Black Hat Techniques : Most critical is that companies DO NOT implement any SPAM or other optimization that is considered unethical, often called 'black hat' tricks. While these techniques may result in short term results, they can result in the banning of the domain name from search results. Poor Design : Graphic navigation, heavy flash use, poor syntax, not using proper alt or title tags or no meta data. Unqualified Companies: Don't be fooled by web design companies that promise SEO, but only loosely understand the business or believe this only means using meta data, which no longer is considered on many important search engines.
