Online Advertising
Announce your products and services to the world.
Our online advertising services cover a variety of marketing options that will get your website noticed and increase online sales conversions. Our online advertising agency will evaluate the marketing options available that are most beneficial to your unique website and develop a smart online advertising plan customized to your needs. These include purchasing keywords (Google, Yahoo!, Overture) or using banner ads.
Pay-Per-Click Keywords (PPC) : Search engines, allow you to purchase rankings. With Overture's service the highest bidder gets the highest listings. With Google, they also incorporate click frequency, in addition to a higher bid price. With both engines, you only pay for those visitors that actually click on your listing, and go to your website. This means that impressions are free! CyberMark will for a minimal setup fee, create your account, determine keywords, write descriptions and bid keywords.
Overture CPC placements now show as the top placements on the following search engines and portals: MSN, Excite, Yahoo, All The Web, Lycos, and Alta Vista.
Google CPC placements now show as the top placements on the following search engines and portals: America Online (AOL), Ask Jeeves, Netscape, AT&T, Compuserve, Lycos, Earthlink and many more!
Banner advertising typically works in 2 ways:
Cost per Click (CPC) – This means you only pay a fee when someone actually clicks on your banner and goes to your website. This click-through rate varies greatly based upon website topic and target audience.
Cost per Milli (CPM) – This means for every thousand times (impressions) your banner is viewed you pay a set fee for that thousand. CPM's can vary, but they can be seen as low as $10 (sometimes lower) and up to $50 per CPM depending on how targeted the website traffic is.
