Link Development
Connecting the internet and routing traffic to you.
At the most basic level, a link to your site counts as a vote. Links from sites that are highly ranked and related to your company's products/services can improve your sites chance of being considered an 'expert site'. As your site becomes an expert site, it ranks higher on search engines. Link development is fundamental for search engine marketers. It's very difficult for a site to get long-term search engine traffic without it. The focus should always be on high-quality links, not a large quantity of low-quality links.
Examples of what NOT to do: Repetition or auto-submission search engines can result in being considered SPAM or banned. Link farms, which are considered illegal, could result in the site being banned from search engines.
