The Worship Network Case Study
The Worship Network began as a television programming broadcaster on PAX-TV. They created award-winning nature videos, combined with thematic scripture and music, brought comfort and hope to over 80 million households. In 2005 Worship expanded into a digital, 24-hour network. In addition to their original programming (now shot in High Definition), they offer online streaming, DVDs, and CDs to provide viewers with even more opportunities for personal worship.
The Worship Network approached Monk Development to re-build their website. Their current site Worship.net was a vital source of income to the organization through the sales of worship related products. Their existing website experienced a significant 'bounce-rate' of users who visited the site and left in under 10 seconds, in addition many of those who did stay clicked quickly through 7-pages on average but did not stay on the website for long.
Results
Monk brought in a team to clean up the interface, reduce the confusion of the number of pages and to encourage users toward the 'pages of value' at Worship.net. Since the re-launch and without any additional marketing The Worship Network has been able to achieve:
- A 250% increase in sales over the previous year.
- A 75% reduction in page views (clearing up the confusion) and a 20% increase in time spent on the website. The top content pages are where The Worship Network would like their visitors to spend their time.
- The bounce rate was reduced by 25% as more visitors stayed on the website and were directed to The Worship Networks product offering and valued content.
The Worship Network continues to win awards and the site has been recognized for it's excellence in design.